The power of Awa Odori to connect people.

Let yourself be carried away by the rhythm, and experience the bonds and smiles created by Awa Odori.

Awa Odori, which originated in Tokushima Prefecture, is known as one of Japan's three major bon odori dances and attracts many spectators from both Japan and abroad. On summer nights, when the sounds of taiko drums and shamisen instruments ring out, people naturally begin to dance. This dance is not just a traditional performing art, but also has the power to bring people in the community together, transcending generations and backgrounds.

It started as a festival entertainment.

The history of Awa Odori dates back more than 400 years. It is said to have started as entertainment at a festival, but over time it developed into a culture rooted in the local community.

Its most distinctive feature is that it is a participatory dance. Spectators are drawn into the circle by the chant, “Those who dance are fools, those who watch are fools, but if you're both fools, you might as well dance,” creating a sense of unity unlike any other.  

The Awa Odori features dance groups called “ren.” Local shopping districts, schools, and companies form their own ren, with people of all ages, from children to the elderly, dancing together. The sense of camaraderie that naturally develops through practice and the process of dividing roles and managing the group are a true reflection of the local community.

In recent years, the number of participants from overseas has increased, making it a venue for multicultural exchange. To truly understand one another, many words are not necessary. With the rhythm and smiles of Awa Odori, hearts can connect. There lies the potential for connections that transcend borders.