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A life where the spirit of "Zen-善" lives on.
Jul 17, 20251 min read

A life where the spirit of "Zen-善" lives on.

Strength in the serenity of the "Zen"  that resides in the everyday.

It may not seem special at first glance, but it is the warmth and politeness you feel at a moment's notice.
The spirit of "Zen"  that is embodied in such everyday gestures is conveyed not by words, but by actions.
In this issue, we would like to take you on a journey to experience such a sense of "goodness.

"Zen" is not just a moral or a norm, but it harmonizes relationships with others and the atmosphere of a place.
For example, bowing first or taking a step back for the sake of someone else - these are not forced actions, but a form of mindfulness that has been handed down over a long period of time.

We do not ask for anything in return, but quietly consider others.
The accumulation of this attitude creates a sense of calmness and order in the space, and allows people to spend time together in peace.
This may be a landscape of "Zen" based on human intelligence, which can be seen in the hustle and bustle of a city as well as in a mountain village.

”Zen" is not something to be flaunted, but something that oozes out.
It is not something to show off, but rather something that is oozing out.
When you suddenly realize such ”Zen" your view of the world may become a little kinder and you may feel more at ease.